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The Challenge

Laying The Groundwork

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Start of the Journey

At the beginning of our design process were the architectural schematic, inspired sketches. We meticulously crafted these to spotlight Carefoote's core services and visualise the process. These are used throghout the website.

Visual Storytelling

Our approach to STADIUUM's platform was holistic. Beyond the initial engagement, our designs emphasised the business priority of subscription conversions. We developed vectorial illustrations catering to STADIUUM's target customer segments.

These illustrations were dual-purpose - identifying nad humanising with the core audience through user persona illustrations of the three core target audience subsets (sports bettors, sports fan & indsutry professional). As well as elucidating STADIUUM's unique market positioning through storng visual metaphor driven vectorial illustrations.

Immersive. Interactive. ROI Driven.

Every chart, graph, and data point was intentionally crafted to offer a multi-layered explorative experience. This ensured users didn't just view data, but actively interacted with it, making the process of comprehension immersive and memorable.

Though this process, attention can then be channeled into 1. subscription touch points. 2. betting affiliate marketing touch points. A tactical, ROI-centric SaaS platform construction fused into our UX approach.

Pure art
Digital canvas

First impressions are everything, especially in the digital landscape. D'Vinci recognised this and undertook the ambitious project of creating a landing page that would immediately captivate any visitor.The result was a mesmerizing vectorial illustration, meticulously crafted over 40+ hours, cutting through the complexity it strived to deliver an immediate intimacy to website visitors to what firesight is. visual and text narrative combing powerfully.

This visual masterpiece not only encapsulated the platform’s capabilities but also beckoned users to dive deeper. Paired with this, our team produced succinct, compelling narratives that effortlessly guided users through Firesight's offerings.

The Perfection of effortlessness

D'Vinci prioritised the integration of a voice-activated AI chat into Firesight.ai's platform. This wasn't just an add-on but a core user experience element. Our research dove into the daily rhythms and patterns of the target audience: freelancers, entrepreneurs & independent professionals. When do they typically access the platform? What kind of environment are they in? Are they more likely to type or to speak their queries? Answering these questions allowed us to tailor the voice chat's responsiveness and functionality to fit perfectly within their work habits.  