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QUUANT Intelligence
Sports Betting Analytics Platform
D’Vinci spearheaded a comprehensive digital redesign for QUUANT Intelligence, an AI-driven sports betting predictions platform focusing on the North American market. Our holistic approach included UI/UX design, branding, and persuasive copywriting, all with the aim of driving maximum user engagement, while boosting the betting IQ of the user base.
The Challenge
QUUANT Intelligence operates in a saturated, ad-driven market. Further complexity arose due to developmental restrictions stemming from a commercial partner's underlying technology customisation limitations. The challenge: crafting an intuitive and modern user interface that counteracted these constraints, while standing out from competitors.
Laying The Groundwork
Market Analysis & Business Understanding: Before embarking on the design journey, understanding the landscape was imperative. Our objectives were clear: Dive deep into the nuances of the business, their objectives, and the unique value propositions of their platform; Understand the revenue streams embedded within the platform; Investigate the industry, competitive landscape, and key players. Utilising Firesight.ai, our parent company's research and media intelligence platform, became a pivotal step in our research phase. This AI tool delivered unparalleled depth, accuracy, and insights into the market and audience.
Start of the Journey
At the beginning of our design process were the architectural schematic, inspired sketches. We meticulously crafted these to spotlight Carefoote's core services and visualise the process. These are used throghout the website.
The Art of Simplicity
With a wealth of data in hand, we pivoted towards conceptualizing the ideal digital platform for QUUANT Intelligence. Central to this was:
- Emphasis on Simplicity: In a world inundated with data, our objective was to distill complex information into an easily digestible format. The goal was to make intricate analytics accessible and intuitive for every user.
- Data Visualisation: The essence of QUUANT's value lay in its analytics. We prioritised the creation of clear, engaging visuals that allowed users to grasp sophisticated insights at a glance.
- Design Aesthetics: Our process began with detailed wireframes, leading us to meticulously curated design concepts. From typeface selection to crafting the perfect iconography, every element was chosen with the target demographic in mind.
Branding & Copywriting
Bringing QUUANT Intelligence's essence to the fore required a marriage of brand resonance and compelling storytelling.
- Branding Elements: Every touchpoint was an opportunity to reinforce QUUANT Intelligence’s brand identity. From color palettes to textures, every element was tailored to echo modernity and the brand's core values and ethos.
- Narrative Construction: Drawing from our exhaustive market insights, and using the Firesight.ai generative AI capabilities, we delved into constructing persuasive narratives - breaking down complex ideas into engaging, relatable text that resonated with the North American sports betting community.
Visual Storytelling
Our approach to STADIUUM's platform was holistic. Beyond the initial engagement, our designs emphasised the business priority of subscription conversions. We developed vectorial illustrations catering to STADIUUM's target customer segments.
These illustrations were dual-purpose - identifying nad humanising with the core audience through user persona illustrations of the three core target audience subsets (sports bettors, sports fan & indsutry professional). As well as elucidating STADIUUM's unique market positioning through storng visual metaphor driven vectorial illustrations.
Immersive. Interactive. ROI Driven.
Every chart, graph, and data point was intentionally crafted to offer a multi-layered explorative experience. This ensured users didn't just view data, but actively interacted with it, making the process of comprehension immersive and memorable.
Though this process, attention can then be channeled into 1. subscription touch points. 2. betting affiliate marketing touch points. A tactical, ROI-centric SaaS platform construction fused into our UX approach.
Pure art
Digital canvas
First impressions are everything, especially in the digital landscape. D'Vinci recognised this and undertook the ambitious project of creating a landing page that would immediately captivate any visitor.The result was a mesmerizing vectorial illustration, meticulously crafted over 40+ hours, cutting through the complexity it strived to deliver an immediate intimacy to website visitors to what firesight is. visual and text narrative combing powerfully.
This visual masterpiece not only encapsulated the platform’s capabilities but also beckoned users to dive deeper. Paired with this, our team produced succinct, compelling narratives that effortlessly guided users through Firesight's offerings.
The Perfection of effortlessness
D'Vinci prioritised the integration of a voice-activated AI chat into Firesight.ai's platform. This wasn't just an add-on but a core user experience element. Our research dove into the daily rhythms and patterns of the target audience: freelancers, entrepreneurs & independent professionals. When do they typically access the platform? What kind of environment are they in? Are they more likely to type or to speak their queries? Answering these questions allowed us to tailor the voice chat's responsiveness and functionality to fit perfectly within their work habits.
Team
This job was a labour of love for Managing Directors Daniel Cox & Lindsay Gray, the latter a former professional sports bettor and both sports media industry participants. They were joined by talented UI/UX designers Andrew & Lily.
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