.svg)
.svg)
.svg)
CBCA
Canadian Brewers Choice Awards: Celebrating Artisanal Brewers
.png)
This wasn’t just another project — it was a collaboration to honour a movement. The Canadian Brewers Choice Awards (CBCAs) weren’t built to blend into digital noise — they were made to recognise artistry, celebrate brewers, and do it with heart. Richard Piotrowski brought the vision; we brought it to life. Drawing from the brewing community — bold, proud and unpretentious — we created a digital presence that feels vibrant and grounded, a website that gives Canadian brewing a digital home worthy of its craft.
.png)
The Challenge
In an events space that often relies on templated visuals and generic copy, the challenge was clear: design a platform that feels premium and modern, while capturing the vibrancy and community of the Canadian craft brewing scene. We needed to make the site accessible, visually immersive, and editorial in tone - where winners felt celebrated, and newcomers felt invited into the CBCA world.
Laying The Groundwork
Our collaboration with the Canadian Brewers Choice Awards (CBCA) began with a deep understanding of its core mission - to elevate the excellence of Canada’s craft brewing industry. This wasn’t just a website. It was a digital stage for celebration, recognition, and community. Our business analysis spanned event models, sponsorship dynamics, and how brewing culture intersects with digital storytelling. CBCA required a design and content system that balanced prestige with energy. We analysed industry aesthetics, generational shifts in event expectations, and created a refreshed digital language around craft recognition.
Start of the Journey
At the beginning of our design process were the architectural schematic, inspired sketches. We meticulously crafted these to spotlight Carefoote's core services and visualise the process. These are used throghout the website.
Celebrating the Humans Behind the Craft
Behind every can poured, every hop selection, every late-night batch tweak - there's a person with a story. That’s what makes the Canadian Brewers Choice Awards different. It’s not just about industry accolades - it’s about recognition that feels human.
With CBCA, we set out to build a space where recognition feels personal - where the spotlight takes its time. It rests on the quiet achievers, the curious newcomers finding their voice, and the experienced hands who continue to refine their craft year after year.
We created interactive spaces to share their journeys. Scrollable tributes. Rich storytelling. Moments captured and immortalised.
.png)
Designing with Intent
The Canadian Brewers Choice Awards website needed to reflect a loyal and growing community, one that shows up year after year to celebrate craft, dedication and progress. From the earliest wireframes, our focus was on structure that could hold both story and clarity. Every section was designed to breathe, giving space to nominees, sponsors and personal narratives without overwhelming the viewer. We let the content lead and shaped the visual composition around it.
Colour played a key role in setting the tone. We used layered gradients – cool blues, vivid purples and warm pinks – to bring energy and depth to the experience. Deep blacks and clean whites provided structure and contrast, while sharp green accents added urgency where needed. The result is a palette that feels expressive, dynamic and intentional.
From the countdown clock ticking toward awards night to the nominee showcases filled with movement and pride, the platform was built to feel alive. It is not static – it grows, just like the brewers it honours.
Visual Storytelling
Our approach to STADIUUM's platform was holistic. Beyond the initial engagement, our designs emphasised the business priority of subscription conversions. We developed vectorial illustrations catering to STADIUUM's target customer segments.
These illustrations were dual-purpose - identifying nad humanising with the core audience through user persona illustrations of the three core target audience subsets (sports bettors, sports fan & indsutry professional). As well as elucidating STADIUUM's unique market positioning through storng visual metaphor driven vectorial illustrations.
Immersive. Interactive. ROI Driven.
Every chart, graph, and data point was intentionally crafted to offer a multi-layered explorative experience. This ensured users didn't just view data, but actively interacted with it, making the process of comprehension immersive and memorable.
Though this process, attention can then be channeled into 1. subscription touch points. 2. betting affiliate marketing touch points. A tactical, ROI-centric SaaS platform construction fused into our UX approach.
Pure art
Digital canvas
First impressions are everything, especially in the digital landscape. D'Vinci recognised this and undertook the ambitious project of creating a landing page that would immediately captivate any visitor.The result was a mesmerizing vectorial illustration, meticulously crafted over 40+ hours, cutting through the complexity it strived to deliver an immediate intimacy to website visitors to what firesight is. visual and text narrative combing powerfully.
This visual masterpiece not only encapsulated the platform’s capabilities but also beckoned users to dive deeper. Paired with this, our team produced succinct, compelling narratives that effortlessly guided users through Firesight's offerings.
The Perfection of effortlessness
D'Vinci prioritised the integration of a voice-activated AI chat into Firesight.ai's platform. This wasn't just an add-on but a core user experience element. Our research dove into the daily rhythms and patterns of the target audience: freelancers, entrepreneurs & independent professionals. When do they typically access the platform? What kind of environment are they in? Are they more likely to type or to speak their queries? Answering these questions allowed us to tailor the voice chat's responsiveness and functionality to fit perfectly within their work habits.
Team
D'Vinci formed a dynamic team of regular faces for the CBCA job. Our UI/UX designers, web developer and agency Director Lindsay all put their heads together, and pushed hard until we had the polish we desired.
More Projects
our
OUtposts
.svg)
.svg)
.svg)