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StoryCloud
StoryCloud | Learning Reimagined
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D’Vinci joined StoryCloud at concept stage, acting as a silent cofounder and early architect. Our involvement began before naming, with research and insight work focused on children’s media, early learning technology, and the growing market need between education and entertainment. We worked closely with Founder Monisha Sami to build StoryCloud from the ground up — guiding naming, brand identity, market positioning, and core product framing. The result was a clear vision: An AI-Native Children’s Media and Education Company.
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The Challenge
StoryCloud operates at the intersection of education & entertainment. The product had to deliver a credible educational experience while remaining engaging for children — without slipping into either instructional dryness or digital overstimulation. From a market perspective, the challenge was to define a distinct wedge in a crowded space. StoryCloud needed to be legible to parents and teachers, and differentiated enough to be more than “another kids’ content app.” Operationally, it had to support dynamic content generation, role-based user segmentation, parental controls, and a subscription-based business model — all while maintaining compliance with COPPA, GDPR, and other privacy frameworks.
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Laying The Groundwork
We conducted competitive analysis across early learning apps, children’s streaming platforms, and LMS systems. Our research highlighted a clear market gap: few products delivered high-quality, story-driven content aligned with measurable learning outcomes. StoryCloud was positioned to address this — bridging educational rigour with imaginative storytelling. D’Vinci worked closely with Founder Monisha Sami to define the platform’s value proposition and user segmentation model. We identified three core user groups: Children, Parents, and Educators. This segmentation guided product architecture, user flow mapping, and pricing tiers. From the earliest phase, the platform was designed to serve both direct-to-consumer households and institutional classrooms.
Start of the Journey
At the beginning of our design process were the architectural schematic, inspired sketches. We meticulously crafted these to spotlight Carefoote's core services and visualise the process. These are used throghout the website.
Platform: Parents & Educators
StoryCloud provides dedicated environments for both parents and educators, designed around clarity, control, and ease of use.Parents access a focused dashboard to manage viewing settings, track learning progress, and explore new content. Controls are straightforward — built for quick check-ins and customisation of a child’s learning experience.
Educators are supported with a more feature-rich interface, enabling classroom setup, group management, story assignment, and curriculum tagging. Bulk actions, class grouping, and learner-level tracking streamline educator workflows across varying classroom sizes.
These modes were developed in parallel, sharing visual consistency while respecting the different needs of home and classroom settings.
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Platform: Kids
Children interact with a simplified interface purpose-built for independent use. Large story tiles, friendly characters, and voice activation reduce friction for non-readers. Navigation flows are linear and intuitive, with guided visual and audio cues supporting each interaction.
The layout avoids clutter and distraction. Motion is limited to reinforcement, not decoration. Content loads predictably and quickly, enabling exploration without frustration.
Kids Mode was designed to help young users feel confident and curious — without needing adult intervention to get started or stay engaged. It’s a learning environment shaped around calm, self-paced interaction.
Visual Storytelling
Our approach to STADIUUM's platform was holistic. Beyond the initial engagement, our designs emphasised the business priority of subscription conversions. We developed vectorial illustrations catering to STADIUUM's target customer segments.
These illustrations were dual-purpose - identifying nad humanising with the core audience through user persona illustrations of the three core target audience subsets (sports bettors, sports fan & indsutry professional). As well as elucidating STADIUUM's unique market positioning through storng visual metaphor driven vectorial illustrations.
Immersive. Interactive. ROI Driven.
Every chart, graph, and data point was intentionally crafted to offer a multi-layered explorative experience. This ensured users didn't just view data, but actively interacted with it, making the process of comprehension immersive and memorable.
Though this process, attention can then be channeled into 1. subscription touch points. 2. betting affiliate marketing touch points. A tactical, ROI-centric SaaS platform construction fused into our UX approach.
Pure art
Digital canvas
First impressions are everything, especially in the digital landscape. D'Vinci recognised this and undertook the ambitious project of creating a landing page that would immediately captivate any visitor.The result was a mesmerizing vectorial illustration, meticulously crafted over 40+ hours, cutting through the complexity it strived to deliver an immediate intimacy to website visitors to what firesight is. visual and text narrative combing powerfully.
This visual masterpiece not only encapsulated the platform’s capabilities but also beckoned users to dive deeper. Paired with this, our team produced succinct, compelling narratives that effortlessly guided users through Firesight's offerings.
The Perfection of effortlessness
D'Vinci prioritised the integration of a voice-activated AI chat into Firesight.ai's platform. This wasn't just an add-on but a core user experience element. Our research dove into the daily rhythms and patterns of the target audience: freelancers, entrepreneurs & independent professionals. When do they typically access the platform? What kind of environment are they in? Are they more likely to type or to speak their queries? Answering these questions allowed us to tailor the voice chat's responsiveness and functionality to fit perfectly within their work habits.
Team
In the heart of this transformative process, Amidst the hustle of creation, beyond the technology and trends, was our team - the living testament to the essence of D'Vinci. Every member below poured in: passion, vision, love and unique personal narratives that now echo the ethos of D'Vinci.
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