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Carefoote eCommerce
E-Commerce for the Beverage Sector
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This was our second major collaboration with Carefoote Beverage Solutions. After delivering a digital brand transformation that aligned with their physical excellence, the next step was eCommerce. Rob Carefoote approached us with a clear mandate: build a scalable eCommerce experience that could support their growing catalogue and extend the reach of their product range online. Our team focused on developing a practical, responsive storefront that didn’t just sell — it reflected the Carefoote standard.
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The Challenge
Carefoote had already built a strong reputation in the North American craft beverage scene for their turnkey brewery construction services. The challenge here was different: translate that same level of trust and technical precision into a direct-to-customer product experience. The new platform needed to manage technical complexity (product specs, material options, industrial-grade detail) while maintaining ease of use for independent brewers, operations teams, and purchasing officers.
Laying The Groundwork
We worked closely with Rob and the Carefoote team to define the structure of the online shop. Product categories were grouped based on customer behaviour and technical workflow — clamps, gaskets, sanitary products — with filters to support quick purchase decisions. Our team designed every product page with clarity in mind. Buyers can choose materials, dimensions, and part types at a glance, with simple add-to-cart flows and visible price breakdowns. The design also reflected the brand’s industrial-meets-craft aesthetic: bold headings, a grounded colour palette, and visual hierarchy for confident navigation.
Start of the Journey
At the beginning of our design process were the architectural schematic, inspired sketches. We meticulously crafted these to spotlight Carefoote's core services and visualise the process. These are used throghout the website.
Built for the Trades Styled for the Brand
The interface was developed with real buyers in mind — from operators and brewery managers to warehouse teams. Specs are clear, navigation is fast, and product pages prioritise utility over fluff.
Mobile layouts were streamlined for field use, making it easy to check part numbers or place orders on the go. The site’s visual language builds on the original
Carefoote identity, creating a unified brand experience from catalogue to checkout.
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From Catalogue to Cart
We built the platform on Shopify, tailoring it for trade buyers and repeat orders. Features include variant-rich product cards, spec-based filters, mobile-first rendering, and a streamlined checkout.
The system supports live pricing, shipping integrations, and user reviews — with space to grow into wholesale and account-based purchasing. The result: a commerce engine that works hard behind the scenes, so Rob and the team can keep their focus on customer relationships.
Visual Storytelling
Our approach to STADIUUM's platform was holistic. Beyond the initial engagement, our designs emphasised the business priority of subscription conversions. We developed vectorial illustrations catering to STADIUUM's target customer segments.
These illustrations were dual-purpose - identifying nad humanising with the core audience through user persona illustrations of the three core target audience subsets (sports bettors, sports fan & indsutry professional). As well as elucidating STADIUUM's unique market positioning through storng visual metaphor driven vectorial illustrations.
Immersive. Interactive. ROI Driven.
Every chart, graph, and data point was intentionally crafted to offer a multi-layered explorative experience. This ensured users didn't just view data, but actively interacted with it, making the process of comprehension immersive and memorable.
Though this process, attention can then be channeled into 1. subscription touch points. 2. betting affiliate marketing touch points. A tactical, ROI-centric SaaS platform construction fused into our UX approach.
Pure art
Digital canvas
First impressions are everything, especially in the digital landscape. D'Vinci recognised this and undertook the ambitious project of creating a landing page that would immediately captivate any visitor.The result was a mesmerizing vectorial illustration, meticulously crafted over 40+ hours, cutting through the complexity it strived to deliver an immediate intimacy to website visitors to what firesight is. visual and text narrative combing powerfully.
This visual masterpiece not only encapsulated the platform’s capabilities but also beckoned users to dive deeper. Paired with this, our team produced succinct, compelling narratives that effortlessly guided users through Firesight's offerings.
The Perfection of effortlessness
D'Vinci prioritised the integration of a voice-activated AI chat into Firesight.ai's platform. This wasn't just an add-on but a core user experience element. Our research dove into the daily rhythms and patterns of the target audience: freelancers, entrepreneurs & independent professionals. When do they typically access the platform? What kind of environment are they in? Are they more likely to type or to speak their queries? Answering these questions allowed us to tailor the voice chat's responsiveness and functionality to fit perfectly within their work habits.
Team
In the heart of this transformative process, Amidst the hustle of creation, beyond the technology and trends, was our team - the living testament to the essence of D'Vinci. Every member below poured in: passion, vision, love and unique personal narratives that now echo the ethos of D'Vinci.
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