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D’Vinci Group
A Bootstrapped Startup Foundry with Global Intent
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D’Vinci Group is not just a holding company — it’s a creative and strategic engine with a purpose that’s singular: identify, back & build startups that challenge convention. Every product, every brand in their portfolio begins with the same core belief — that discontinuous innovation is not an outcome, but a mindset. Drawn to ideas that don’t iterate on the status quo, but diverge from it completely. This website had to reflect that ethos: precise, confident, and global in feel — a home for ambition, creativity and freedom... not assets.
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The Challenge
With a stable of diverse ventures — from sports media networks, creative agencies to SaaS platforms - the challenge was to create a digital foundation that elevated ‘different’ rather than forced uniformity. Each brand brought its own palette, voice, and rhythm. The site needed to accommodate them all — to let colour, language, and identity shine — while still feeling cohesive under the D’Vinci Group umbrella. This wasn’t a case of branding over substance. It was about creating a framework where each venture could stand tall on its own, without losing the collective strength of the group.
Laying The Groundwork
D’Vinci Group’s design system was built to scale — across brands, teams, and time. The process began with mapping the group’s full ecosystem: current ventures, emerging projects, founder stories, and product roadmaps. From there, a modular structure was created. Grid-based layouts, flexible content blocks, and expandable sections ensured that the platform could evolve with every new company added to the group. Navigation was designed to support both exploration and clarity — whether a user was diving deep into a single brand or scanning the broader D’Vinci thesis. Beyond structure, the site needed to express something harder to capture: freedom. The kind that defines early-stage entrepreneurship.
Start of the Journey
At the beginning of our design process were the architectural schematic, inspired sketches. We meticulously crafted these to spotlight Carefoote's core services and visualise the process. These are used throghout the website.
Entrepreneur Culture: freedom chasing
D’Vinci Group is shaped by its people — founders, builders, creatives, and thinkers who bring each venture to life. The website reflects that human layer through team photos, behind-the-scenes moments, and visual artefacts from the work itself. It reveals the process, not just the outcomes.
At the core of D’Vinci Group sit four guiding values: Resilience, Creativity, Focus, and Comradery. These are not abstract concepts — they are practised principles, embedded in how the group works, builds, and challenges convention and the establishment. From pushing through setbacks to pursuing new ideas, from staying sharply focused to showing up for one another — these pillars ground the group's ambition and try to shape the culture across every brand in its portfolio.
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Clean Design + Tactical Language
Behind every brand in the D’Vinci Group portfolio sits a carefully built foundation — part visual system, part strategic language. The website had to support both: allowing each venture to speak clearly, look distinct, and stand confidently on its own. From regulated industries to frontier AI spaces, each brand required its own voice — shaped by legal nuance, cultural context, and industry-specific language.
Tactical copywriting worked hand-in-hand with design to ensure that every word served a function — whether it was explaining, differentiating, or converting. Tone was calibrated to speak to investors, founders or stakeholders, capturing the language of entrepreneurship, while avoiding sector-specific ‘PR’ landmines.
Visually, the site adopted a restrained approach: clean backgrounds, ample spacing, and neutral typography gave space for bold colours, generative AI imagery, and unique brand identities to shine. Whether a brand leans into complexity or minimalism, the design system was crafted to welcome it.
Visual Storytelling
Our approach to STADIUUM's platform was holistic. Beyond the initial engagement, our designs emphasised the business priority of subscription conversions. We developed vectorial illustrations catering to STADIUUM's target customer segments.
These illustrations were dual-purpose - identifying nad humanising with the core audience through user persona illustrations of the three core target audience subsets (sports bettors, sports fan & indsutry professional). As well as elucidating STADIUUM's unique market positioning through storng visual metaphor driven vectorial illustrations.
Immersive. Interactive. ROI Driven.
Every chart, graph, and data point was intentionally crafted to offer a multi-layered explorative experience. This ensured users didn't just view data, but actively interacted with it, making the process of comprehension immersive and memorable.
Though this process, attention can then be channeled into 1. subscription touch points. 2. betting affiliate marketing touch points. A tactical, ROI-centric SaaS platform construction fused into our UX approach.
Pure art
Digital canvas
First impressions are everything, especially in the digital landscape. D'Vinci recognised this and undertook the ambitious project of creating a landing page that would immediately captivate any visitor.The result was a mesmerizing vectorial illustration, meticulously crafted over 40+ hours, cutting through the complexity it strived to deliver an immediate intimacy to website visitors to what firesight is. visual and text narrative combing powerfully.
This visual masterpiece not only encapsulated the platform’s capabilities but also beckoned users to dive deeper. Paired with this, our team produced succinct, compelling narratives that effortlessly guided users through Firesight's offerings.
The Perfection of effortlessness
D'Vinci prioritised the integration of a voice-activated AI chat into Firesight.ai's platform. This wasn't just an add-on but a core user experience element. Our research dove into the daily rhythms and patterns of the target audience: freelancers, entrepreneurs & independent professionals. When do they typically access the platform? What kind of environment are they in? Are they more likely to type or to speak their queries? Answering these questions allowed us to tailor the voice chat's responsiveness and functionality to fit perfectly within their work habits.
Team
At the heart of this project was a team, not just of designers and developers, but of believers. The finished product reveals the resilience, devotion and creativity poured in; not just on this project, but what goes into all D’Vinci projects.
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