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STADIUUM Group
Corporate Website
D'Vinci's creative engagement with STADIUUM Group was a comprehensive endeavor involving UI & UX design, web development, branding, copywriting, and substantial market research. Our multifaceted project was meticulously tailored to resonate with sports and wagering industry participants & executives across the globe, emphasising STADIUUM Group's distinctiveness on the market.
The Challenge
The sports media sector is teeming with players vying for attention. STADIUUM Group’s primary concern was to convey distinctively, the unique value proposition of their brands. The challenge was twofold: firstly, to demonstrate the unparalleled insights their brands offer, and secondly, to synthesise this information in a concise, well constructed manner, as the average visitor of the site will be a discerning sport or wagering industry participant.
Laying The Groundwork
Understanding STADIUUM Group's unique place in the sports media intelligence market was our primary focus. This journey of comprehension led us through the intricacies of each brand under the group’s umbrella, their specific objectives, and the unified vision of the parent company. Our exploration was supercharged with firesight.ai, a groundbreaking research and media intelligence platform under our parent company ownership. The speed and depth of its analysis is game-changing, and the precision reports it can then produce post-analysis with its generative AI capabilities really did equip D’Vinci for project success.
Start of the Journey
At the beginning of our design process were the architectural schematic, inspired sketches. We meticulously crafted these to spotlight Carefoote's core services and visualise the process. These are used throghout the website.
Design Foundations and Structure
After amassing a robust set of insights, the subsequent phase was about translating this knowledge into a practical design framework for STADIUUM Group's corporate website. Identifying their primary messages, core values, and unique offerings which would influence our design choices.
Our blueprint for STADIUUM Group's corporate website was drawn with a clear objective: emphasise the brand’s strong industry intelligence and its brands market uniqueness (USPs).
To do this, we highlighted the dynamics of the industry, and comparative analysis through articulate text coupled with captivating data visualisations.
Digestion and Distillation
In crafting the STADIUUM Group’s digital presence, every detail was deliberate. Our refined information architecture paved a user-centric journey, with wireframes setting the precise layout. Customization took center stage, from interactive vectorial illustrations detailing STADIUUM’s unique brand construction process to vibrant, semi-caricature team photos awash in brand colors.
But the true essence? The content. More than just words, our writing captured STADIUUM Group's ethos, turning visitors into participants in their rich narrative. Each element, visual or verbal, was designed not just to inform but to resonate, making this digital space a genuine reflection of STADIUUM’s unparalleled stature in sports media intelligence.
Visual Storytelling
Our approach to STADIUUM's platform was holistic. Beyond the initial engagement, our designs emphasised the business priority of subscription conversions. We developed vectorial illustrations catering to STADIUUM's target customer segments.
These illustrations were dual-purpose - identifying nad humanising with the core audience through user persona illustrations of the three core target audience subsets (sports bettors, sports fan & indsutry professional). As well as elucidating STADIUUM's unique market positioning through storng visual metaphor driven vectorial illustrations.
Immersive. Interactive. ROI Driven.
Every chart, graph, and data point was intentionally crafted to offer a multi-layered explorative experience. This ensured users didn't just view data, but actively interacted with it, making the process of comprehension immersive and memorable.
Though this process, attention can then be channeled into 1. subscription touch points. 2. betting affiliate marketing touch points. A tactical, ROI-centric SaaS platform construction fused into our UX approach.
Pure art
Digital canvas
First impressions are everything, especially in the digital landscape. D'Vinci recognised this and undertook the ambitious project of creating a landing page that would immediately captivate any visitor.The result was a mesmerizing vectorial illustration, meticulously crafted over 40+ hours, cutting through the complexity it strived to deliver an immediate intimacy to website visitors to what firesight is. visual and text narrative combing powerfully.
This visual masterpiece not only encapsulated the platform’s capabilities but also beckoned users to dive deeper. Paired with this, our team produced succinct, compelling narratives that effortlessly guided users through Firesight's offerings.
The Perfection of effortlessness
D'Vinci prioritised the integration of a voice-activated AI chat into Firesight.ai's platform. This wasn't just an add-on but a core user experience element. Our research dove into the daily rhythms and patterns of the target audience: freelancers, entrepreneurs & independent professionals. When do they typically access the platform? What kind of environment are they in? Are they more likely to type or to speak their queries? Answering these questions allowed us to tailor the voice chat's responsiveness and functionality to fit perfectly within their work habits.
Team
This job was a labour of love for Managing Director Lindsay Gray, a former professional sports bettor, sports media industry participant and Founder of STADIUUM Group.
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