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YAS Drink Festival
The Yarmouth & Acadian Shores Drink Fest
D'Vinci was commissioned by YAS! Drinks Festival, a new event in Yarmouth & Acadian Shores, to conceptualise, design, and develop a vibrant and punchy website. Our role extended beyond design and development to a holistic project approach, encompassing branding, market research, and strategic copywriting.
The Challenge
YAS! Drinks Festival needed a digital presence that resonated with the lively spirit of their event, encapsulating the essence of Yarmouth & Acadian Shores. They sought an end-to-end solution - one that leveraged innovative research, top-tier design, and an easy to use user experience, while echoing the region's unique cultural nuances.
Laying The Groundwork
YAS! Drinks Festival needed a digital presence that resonated with the lively spirit of their event, encapsulating the essence of Yarmouth & Acadian Shores. They sought an end-to-end solution - one that leveraged innovative research, top-tier design, and an easy to use user experience, while echoing the region's unique cultural nuances.
Start of the Journey
At the beginning of our design process were the architectural schematic, inspired sketches. We meticulously crafted these to spotlight Carefoote's core services and visualise the process. These are used throghout the website.
Research to Realisation
Empowered by our research, we embarked on the exciting journey of translating our findings into tangible design elements. To mirror the festival's inherent vibrancy, we developed lively vector illustrations that emphasized FUN - the core essence of YAS! Drinks Festival.
- Illustrations: Inspired by the festival's lively spirit, our vector illustrations pulsated with energy and fun.
- Design Concepts: Our designs, provided a framework that was both community-centric, intuitive and engaging.
- Typography & Palette: Reflecting the unique charm of Yarmouth & Acadian Shores, we chose typefaces and colors that adhered to Festival owners wishes to have a 70’s inspired feel. We had no arguments with this : )
- Iconography: With a blend of modern design principles and regional flair, we crafted icons that added layers of depth and narrative to the website.
A Soulful Ticket Selling Pipeline
Once the aesthetic foundation was laid, our attention shifted to the functional aspects of the website, the story we aimed to tell and the ticket sale ROI realities of the Festival owners:
- Wireframes: Serving as our digital blueprint, the wireframes ensured every user's journey on the site was seamless, logical, and in tune with the festival's objectives.
- Copywriting: Beyond aesthetics, the soul of the website came alive through words. Our copywriting was deliberate and engaging, drawing visitors into the vibrant world of the YAS! Drinks Festival, ensuring every line resonated with the spirit and ethos of the event.
- Ticket Sales: A successful design and user experience transcend aesthetics; they drive results. Our collaborative endeavor with YAS! Drinks Festival was more than just an artistic expression; it was a business strategy and our ticket sales pipelines delivered significant conversion metrics of site visitors to ticket buyers.
Visual Storytelling
Our approach to STADIUUM's platform was holistic. Beyond the initial engagement, our designs emphasised the business priority of subscription conversions. We developed vectorial illustrations catering to STADIUUM's target customer segments.
These illustrations were dual-purpose - identifying nad humanising with the core audience through user persona illustrations of the three core target audience subsets (sports bettors, sports fan & indsutry professional). As well as elucidating STADIUUM's unique market positioning through storng visual metaphor driven vectorial illustrations.
Immersive. Interactive. ROI Driven.
Every chart, graph, and data point was intentionally crafted to offer a multi-layered explorative experience. This ensured users didn't just view data, but actively interacted with it, making the process of comprehension immersive and memorable.
Though this process, attention can then be channeled into 1. subscription touch points. 2. betting affiliate marketing touch points. A tactical, ROI-centric SaaS platform construction fused into our UX approach.
Pure art
Digital canvas
First impressions are everything, especially in the digital landscape. D'Vinci recognised this and undertook the ambitious project of creating a landing page that would immediately captivate any visitor.The result was a mesmerizing vectorial illustration, meticulously crafted over 40+ hours, cutting through the complexity it strived to deliver an immediate intimacy to website visitors to what firesight is. visual and text narrative combing powerfully.
This visual masterpiece not only encapsulated the platform’s capabilities but also beckoned users to dive deeper. Paired with this, our team produced succinct, compelling narratives that effortlessly guided users through Firesight's offerings.
The Perfection of effortlessness
D'Vinci prioritised the integration of a voice-activated AI chat into Firesight.ai's platform. This wasn't just an add-on but a core user experience element. Our research dove into the daily rhythms and patterns of the target audience: freelancers, entrepreneurs & independent professionals. When do they typically access the platform? What kind of environment are they in? Are they more likely to type or to speak their queries? Answering these questions allowed us to tailor the voice chat's responsiveness and functionality to fit perfectly within their work habits.
Team
We assembled a stellar team, each chosen for their specialized expertise and grasp of regional subtleties. This group, made up of adept UI/UX designers, a skilled developer, with Managing Director Lindsay, chipping in to craft not just a website, but an immersive digital reflection of the YAS! Drinks Festival.
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